When word reached the east coast about the Colorado Gold Rush, what was the slogan settlers chanted as they migrated West?
Answer: Pikes Peak or Bust!
When word got back east, the Colorado Gold Rush was on; Pikes Peak or Bust! was the slogan. By 1859, large numbers of prospective miners and settlers had come up the Kansas River valley to the Denver area. At first, there was only the slight showing in Cherry Creek and the South Platte River, but soon paying quantities of gold were discovered at Idaho Springs and Central City. By 1860, Central City had a population of 60,000 people and Denver and Golden were substantial towns serving the mines. - Western Mining History
These guys and their families had a pretty crazy lives. It reminds me of the type of scene my generation would only ever experience through the Oregon Trail video game. Whatever they're doing back east is just so brutal, and their lives and prospects are so grim, they decide to grab the wife and kids, throw them in a wagon and head west in hopes of finding a few specs of gold. Along the way they run into Indians, disease, all sorts of treacherous terrain and terrible weather.
And why do they do this? The answer is simple: The American Dream. The idea that this pain and suffering will be meaningless when the specs of gold dust wash into the black frying pan. The same thing is happening today, and there's no better example than San Francisco and Silicon valley. "Let's move west, we'll launch an app, and the next thing you know we'll be worth a billion dollars." God Speed my friends, God Speed.